Our idea here consisted in creating a platform able to gather and connect data flowing from multiple systems. Firstly, a set of mall-specific mobile apps, offering loyalty programs, surveys, and activations to the visitors. Secondly, a network of GDPR cameras, allowing us to record real-time customer flow KPIs. Thirdly, an energy management system with energy and water consumption KPIs, and lastly the business’ resource portal used for the relationship with tenants.
